Published: 2nd MARCH 2022

James Cleeton appointed as Sustrans’ new London Director

We are delighted to confirm James Cleeton as Sustrans' new London Director, following an extensive recruitment and selection process.

Black and white headshot of Sustrans London Director James Cleeton.

James Cleeton, our former England South Director steps into the London Director role. Credit: photojb

James Cleeton most recently held the post of Sustrans Interim London Director and was formerly our England South Director.

He's been a Sustrans colleague since 2012 and brings 20 years' worth of experience in the environmental sector.  

As Director of England South James led regional teams, enabling them to create greener, healthier and happier places for everyone.

During James' decade at Sustrans, he's led teams delivering technical support, community engagement, street design, behaviour change and volunteering.

In his new role as London Director, James will report to Matt Winfield, Sustrans England Director.

James will work closely with partners across the capital, including local authorities, Transport for London, schools and communities.

James will oversee our diverse range of work in London, including:

  • delivering school and workplace projects
  • designing Low Traffic Neighbourhoods and Healthy Streets
  • engaging residents and businesses to achieve design solutions that will make it easier for everyone to walk, wheel and cycle.

James is also a Founding Trustee of Ride Bristol and a keen mountain biker.

Follow James on Twitter.

James Cleeton, pictured wearing a high-vis jacket, attends a School Streets street closure at Fairisle School, Southampton. Bunting is hung in the trees in the background.

James Cleeton attending a School Streets street closure at Fairisle School, Southamton. Credit: Paul Mitchell/Sustrans

Passion for creating greener, cleaner and healthier places

Matt Winfield, Sustrans England Director said:

“I’m delighted that James Cleeton will bring his enthusiasm and extensive experience to his new role as Sustrans London Director.

“His leadership, expertise and passion for creating greener, cleaner and healthier places for everyone will benefit our whole team in London and our partners across the capital.”

James Cleeton, Sustrans London Director added:

“I’m so excited to become a permanent member of the London team.

“During the six months I've spent as Interim Director, I’ve been inspired by the team and the impact we are making in communities across London.

“From inner-city neighbourhoods to the capital’s superb walking and cycling routes, the city’s ever-evolving nature is a key motivator for me.

“It’s clear that a determined vision and political will for change is transforming London into a greener, safer and healthier city.

“Nonetheless, there is huge scope for progress and I’m driven by the ambition to effect long-lasting change.

“I look forward to leading Sustrans in London and using our charitable resources to benefit those across the capital who need them most.”

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