Published: 26th JANUARY 2024

Schwalbe: A model of sustainability and inspiration for St Anne’s students

In a wonderful culmination of the Big Walk and Wheel competition, St Anne's students were treated to an inspiring visit to Schwalbe, the sponsors of the 2023 event. The visit provided an insightful peek into the world of a global business committed to sustainability and left the students with lasting memories.

St Anne’s students posing with Schwalbe staff at their head office in Telford. Credit: Ray, Sustrans

A prize for their sustainability campaign

St Anne's secured this unique opportunity by winning Sustrans Big Walk and Wheel Schwalbe Secondary school air quality campaign challenge, showcasing their dedication to sustainable practices.

As part of their prize, they had the chance to visit Schwalbe's head office in Telford, adding an interesting layer to the adventure.

Preparing for the adventure and building excitement

Ray Craig, the Southampton Bike It officer, played a key role in preparing the students for their visit.

He organised quizzes and meetings to familiarise them with Schwalbe, in anticipation to the upcoming experience.

The visit unveiled

The students, welcomed as VIPs, began their day with a warm reception before diving into a boardroom meeting with the Schwalbe management team.

St Anne’s students presenting their video on sustainability at the Schwalbe boardroom. Credit: Ray, Sustrans

The company's Marketing Director presented Schwalbe's history and future plans, focusing on their 'Four pillars of sustainability'.

The students showcased a video they created, provoking discussions on initiatives to build sustainable and active travel at St Anne's.

A day of discovery

After a tasty lunch, the Schwalbe team took them on a tour of the facilities and offices.

The tour encompassed the warehouse, where the students spotted iconic tyre names, and outdoor areas undergoing rewilding for wildlife habitats.

Schwalbe's commitment to sustainability was not only discussed but vividly demonstrated, leaving a lasting impact on the students.

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A big thanks to Ray, Sustrans, Schwalbe, and the My Journey team for making this happen. The students really enjoyed the visit, it also gave them real insights into future career paths and the day-to-day running of a large organisation Blockquote quotation marks
Mr Roberts, St Anne's teacher

Dave Taylor, Managing Director of Schwalbe, provided valuable insights for the students, offering tips on standing out in job applications and interviews.

The students were also generously gifted with boxes containing Schwalbe products.

The winners, upon completing the facility tour, expressed their enthusiasm and a sense of achievement.

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It was inspiring and fun to see the running of a large business and all they are doing to improve their global sustainability. We loved the box of gifts too. Go, go, go Schwalbe! Blockquote quotation marks
Franek, St Anne's student

St Anne’s students toured the Schwalbe warehouse and spotted some of Schwalbe's iconic tire names. Photo credit: Ray, Sustrans

Feeling inspired, the students left with plans to implement similar four pillars of sustainability at St Anne's, and enhance their school community.

The impact of our corporate partnership on students’ education

Reflecting on a memorable visit, our aim, at Sustrans, is to spotlight the positive impact of our corporate partnership with Schwalbe on students' education, underscoring the importance of such experiences for their future development.

The impact goes beyond the physical tour, these experiences play a pivotal role in guiding students toward well-informed decisions about their futures.

For the students, this was more than a fantastic opportunity, it was a window into how businesses address sustainability in their operations.

For Schwalbe, it was an opportunity to shape and pass on their values to future generations.

As Tim Ward, Marketing Manager at Schwalbe UK said:

"This was a unique experience for us, hosting a school group visit to our warehouse and office facilities.

"It was a pleasure to welcome them, given their victory in the Schwalbe and Sustrans Big Walk and Wheel Schools Air Quality Campaign Challenge.

I was very heartened by the level of understanding they showed when presenting their own project around monitoring the air quality in the local environs of their school.

"They clearly felt that sustainable local transport solutions should be the aspirational goal everyone should be aiming for.

"It was a great experience for all concerned and we very much look forward to hosting inspiring students from other schools in the future."

Help us create a sustainable future

Our vision is clear, to inspire more students to create a sustainable tomorrow through education, commitment, and collaboration with like-minded organisations.


Visit our Corporate Sponsorship page and explore how your brand can make a lasting impact on the future.


Read about the benefits of corporate sponsorship and why Sustrans is your perfect partner.

Schwalbe Tyres UK, a tyre manufacturing trailblazer, stands as a key supporter of Sustrans' FRideDays and Big Walk and Wheel campaigns.

Their commitment to sustainability aligns seamlessly with Sustrans' vision, fostering healthier communities through active travel and cleaner air quality.

Other projects from Sustrans

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