Published: 7th FEBRUARY 2024

Sustrans and your business: A winning partnership for a better future

Establishing a corporate sponsorship with Sustrans is a transformative experience for both parties. Let's explore the benefits of corporate partnerships, why Sustrans is an ideal choice, and how you can make a meaningful impact through collaboration.

At Sustrans, we're a catalyst for positive change. Our vision is to make it easier for everyone to walk, wheel and cycle for everyday journeys. Credit: Chris Foster

The impact of corporate partnerships

Corporate partnerships elevate your company's reputation, attract and retain talent, and positively impact your bottom line.

Boosts employee happiness and productivity:

According to a study by Oxford University and BT, happy workers are 13% more productive. [1]

Aligning your company's values with employee values, and supporting causes they care about, can significantly contribute to workplace happiness [2].

Improves recruitment and retention: 

Millennials, comprising a significant portion of the workforce, prioritise working for companies that make a positive impact.

A report by Global Tolerance found that 62% of millennials want to work for such companies, with 52% willing to take a pay cut for better-aligned values. [3]

Group of office workers with bikes

Aligning your company's values with employee values, and supporting causes they care about, can significantly contribute to workplace happiness. Credit: Jonathan Bewley

Why choose Sustrans as your charity partner?

Sustrans is a charity dedicated to making walking and cycling more accessible.

Thanks to our fantastic corporate partnerships, we support people across the UK to make it easier to walk, wheel and cycle.

Our partnerships allow us to work right at the heart of communities, engage with schools and young people and connect people and places.

With the support of our corporate partnerships we maintain and develop the 16,000 miles of National Cycle Network routes across the UK, creating opportunities for people to explore their local area and get better access to nature.

A group of employees pose outside their office

We'll explore your interests and learn what your employees care about. Credit: John Linton

We can help you achieve your business objectives

Our experienced partnerships team will develop partnership opportunities which align to your strategy and help you achieve your business objectives.

Grow your brand reputation and customer loyalty:

Establishing a corporate partnership with Sustrans will provide you with opportunities to promote your support and impact on our work to drive brand awareness and increase customer loyalty.

For example, if you're in the transport sector, consider sponsoring initiatives to improve the National Cycle Network or low-traffic neighbourhoods.

Employee volunteering opportunities:

Our corporate partners also have the opportunity to support Sustrans through our corporate volunteering days or by offering pro-bono support.

Corporate teams have enjoyed getting out on the network to plant trees, paint mileposts and install bird boxes.

We work with our partners to build tailored and fulfilling days for their employees.

We will find the right partnership for you:

Our friendly and experienced corporate partnerships team is on hand to get to know your company.

We'll explore your interests and learn what your employees care about.

We can build bespoke partnerships that make a difference to the way people travel.

What Sustrans offers:

  • A dedicated account manager who will support your partnership from the beginning.

  • A variety of opportunities for you to get involved and support our work with schools and young people, ecology, policy or the National Cycle Network.

  • Brand awareness and content marketing opportunities to promote the impact of our partnership on our website, social media, emails, and newsletters.

  • Integration with the Sustrans Shop with generous discounts offered to your organisation.

Get inspired by some of our amazing partnerships:

Schwalbe Tyres UK is a leading tyre manufacturer.

Together we launched the FRideDays Bike Bus project which enables children across the UK to join bike buses and cycle in groups to school.

A bike bus is a group of people who ride to school together.

pupils in classroom raising their hands

WJ Markings, a road marking specialist, collaborated with us and HW Martin, a traffic management company, on Road Safety Week to deliver road safety education in schools which also enhanced their reputation and relationships with the local community.

A close up image of a Bosch e-bike rider navigating a woodland path

Bosh eBike Systems showcased their technology and support for green transport infrastructure by partnering with us to install e-bike charging stations across the National Cycle Network. 

Sustrans and Bosch bring e-bike charging stations to the National Cycle Network
Three people cycling along a traffic-free route with hills in the background

Saddle Skedaddle, a cycling holiday company and long-standing partner, support us with a generous donation of 0.05p per mile of the National Cycle Network cycled by its customers. They also donate prizes to Sustrans’ raffle and competitions

Saddle Skedaddle makes big donation after customers cycle over 145,000 miles along the National Cycle Network

Ready to partner with Sustrans?

Excited about the prospect of forging a meaningful partnership with Sustrans?

If you're passionate about contributing to a brighter future and wish to explore collaborative opportunities with Sustrans, we invite you to connect with us today.

Get in touch with our Partnership Team to start exploring your next partnership.

Read about our latest news and projects:

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[1] Does Employee Happiness Have an Impact on Productivity? Oxford University's Saïd Business School, in collaboration with BT

[2] Build a Culture That Aligns with People’s Values, Harvard Business Review

[3] The Values Revolution by Global Tolerance