We wanted to empower the 16,500 people who work at the airport and live within 5km of it, a distance that many could manage on a cycle, to ride to work.
Cycling around the airport can be an intimidating experience with fast-moving, heavy traffic. There’s was limited cycling infrastructure at the airport terminals for people who cycle but Heathrow Airport Limited wanted to change this so that those who already cycle felt safer and those that didn't ride felt encouraged to start.
We helped Heathrow draft the cycling strategy that would help set the agenda for aims and investment for the coming five to ten years.
Engaging airport colleagues was key to changing travel behaviour, so we initiated and organised ‘Bikefest’, a week of events designed to encourage and inspire people to cycle for their commute. The event was a huge success that saw nearly 1,000 people involved in 26 events, a staggering 700% increase from our 2016 participation levels.
Also, to help new or returning cyclists get back in the saddle we ran a series of tailored cycle skills sessions. For example, in just one month we trained 14 airport colleagues through a workplace challenge designed to get staff cycling to work.
We are committed to helping Heathrow become the UK’s first cycling airport, and we’re excited to continue expanding their cycling strategy that will give large numbers of Londoners the opportunity to travel in a safe, inexpensive and enjoyable way.