Our vision is a society where the way we travel creates healthier places and happier lives for everyone.
We know that people, individually, benefit from walking and cycling, and society overall benefits when more of us are walking and cycling.
But those benefits are not enjoyed fairly.
Making it easier for people to walk and cycle leads to healthier places and happier lives, but not currently for everyone.
Some people are more likely to experience the negative impact of others’ travel choices.
They face greater barriers to walking, cycling, wheeling and accessing pleasant, healthy places.
To guide our work and embed ‘For Everyone’ in the impact we have, we follow these four principles: