Published: 30th JULY 2018

Pedal Perks Cycle Reward Scheme in Northern Ireland

Our cyclist loyalty scheme - Pedal Perks - hopes to encourage more people to cycle to local shops and cafes. Find a business near you and join the scheme.

Three people posing with a bike outside a shop with flyers in hand Pedal Perks launch in Northern Ireland

Colin Neill, CEO Hospitality Ulster, Pamela Grove-White from Sustrans and Robert Bell, owner of S.D. Bells, a Pedal Perks cafe in east Belfast.

Cyclists simply arrive by bike at cafés and retailers who display the Pedal Perks logo and ask what the reward is. For example, it could be a discount or a combination offer.

Sustrans is keen to expand Pedal Perks and is calling on all business owners to join the scheme.

If you want to find out more or join the scheme, please email us.

Take a look at the map below to find a Pedal Perks cafe or retailer near you. 

Click the coffee cup icon for more information about the business.


Blockquote quotation marks
While we have plenty of room for parking at Bell's Junction, our reliance on the car is becoming unsustainable, so we should do anything we can do to support the local cyclist. Blockquote quotation marks
Robert Bell, S.D. Bells owner

Our Women into Cycling group stopping off at Binky's Dundonald for their tea & scone Pedal Perks offer.

Share your experience with us

We'd love to hear about your experience.

Please share your comments and photos. You can Tweet us on @sustransni and use #PedalPerks.

Or you can get in touch with us at SustransNI on Facebook.

If you're a business that wants to join the scheme please email

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Take a look at our other projects in Northern Ireland