Published: 30th JULY 2018

Pedal Perks Cycle Reward Scheme in Northern Ireland

Our cyclist loyalty scheme - Pedal Perks - in East Belfast hopes to encourage more people to cycle to local shops and cafes in the area.

Three people posing with a bike outside a shop with flyers in hand Pedal Perks launch in Northern Ireland

Colin Neill, CEO Hospitality Ulster, Pamela Grove-White from Sustrans and Robert Bell, owner of S.D. Bells cafe in east Belfast launching Pedal Perks cycling loyalty scheme.

Cyclists simply arrive by bike at cafés and retailers near the Comber Greenway who display the Pedal Perks logo and ask what the reward is. For example, it could be a discount or an extra stamp on a loyalty card.

This is part of the CHIPS Project funded by Interreg North-West Europe. Sustrans is keen to expand Pedal Perks beyond East Belfast and is calling on all business owners to join the scheme. Contact us if you want to find out more.

Blockquote quotation marks
While we have plenty of room for parking at Bell's Junction, our reliance on the car is becoming unsustainable, so we should do anything we can do to support the local cyclist. Blockquote quotation marks
Robert Bell, S.D. Bells owner

Cafes and retailers currently signed up are:

Share your experience with us

We'd love to hear about your experience. Please share your comments and photos - Tweet us @sustransni and use #PedalPerks or get in touch with us at SustransNI on Facebook.

If you are a business that wants to join the scheme please contact CHIPS Engagement Officer Martha.

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