Sustrans and our third-party partners, such as our ecommerce, email, advertising and analytics partners, use various technologies to collect information, such as cookies. A cookie is a small text file that is downloaded onto your computer or smartphone when you access a website. It allows the website to recognise your device and store some information about your preferences or past actions.
Where strictly necessary and for functionality
These cookies and other technologies are essential in order to enable our websites to function and to make your use of our websites more tailored.
For measuring website usage
We use Google Analytics software to collect information about how you use our websites. We do this to help make sure our sites are meeting user needs and to help us make improvements.
Google Analytics stores information about:
We keep track of certain information about you when you visit and interact with any of our websites. This information includes the features you use, the links you click on, frequently used search terms and comments you post in forums.
We collect information about your computer, phone, tablet, or other devices you use to access our websites. We also collect information through your device about your operating system, browser type, IP address, URLs of referring/exit pages and device identifiers.
Google Analytics sets the following cookies:
For measuring email (including electronic newsletters) performance
Our emails may contain a single, campaign-unique web beacon pixel to tell us whether our emails are opened and verify any clicks through to links or advertisements within the email.
We may use this information for purposes including determining which of our emails are more interesting to users, to query whether users who do not open our emails wish to continue receiving them and to inform our advertisers in aggregate how many users have clicked on their advertisements.
The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML.
For social media
These cookies are used when you share information using a social media sharing button or “like” button on our websites or you link your account or engage with our content on or through a social media site. The social network will record that you have done this. This information may be linked to targeting/advertising activities.
You will not be able to opt-out of any cookies or other technologies that are “strictly necessary” for our websites.
Find out more about how to manage cookies.
Sustrans is a registered charity in England and Wales (number 326550) and Scotland (SCO 39263) and a company limited by guarantee registered in England No 1797726 at 2 Cathedral Square, Bristol, BS1 5DD.
Updated: 15 July 2019