The One Path Initiative is an effective approach developed and piloted by Sustrans to tackle conflict on paths and promote positive actions and behaviour by all users.

This initiative was developed as an alternative to physical signage and it focuses on behaviour change rather than rules and regulations. 

The One Path Initiative's core objective is to improve communication and understanding between the people who use the path. It achieves this goal by:

• Understanding who uses the path and their individual needs.
• Improving relations amongst the users.
• Reducing conflict and thereby complaints.
• Avoiding physical interventions and/or permanent signage and the resulting expense.
• Ensuring all the agencies involved in the management of the path deliver a consistent message.

We use a variety of tried and tested communication methods to promote the One Path key principles of Share, Respect and Enjoy, including Sustrans volunteer-run events, on-path signage and press and social media.

We always deliver a consistent message to all users, regardless of how they access the path or the purpose of their journey.

Have a look at our latest Share Respect Enjoy social media campaign to promote responsible shared use of the National Cycle Network this summer