Our Directors

Meet our Chief Executive and team of Directors.

Photo of Xavier Brice, Sustrans Chief Executive

Xavier is an inspiring change leader who is passionate about improving how we travel for the better. He believes that the way we choose to get around shapes how happy we are as individuals and as a society.

Xavier joined Sustrans in June 2016 from Transport for London where he held a variety of roles, including leading the modernisation of London Underground’s stations and developing a new cycling strategy for the city, which led to the introduction of the Cycle Superhighways and Cycle Hire Scheme. Before this Xavier advised international businesses and organisations on their strategies.

Xavier is a lifelong cyclist and public-transport aficionado. He is a long-term Sustrans supporter with a garage full of bikes of various shapes and sizes. He is married with two young girls.

Contact Xavier

Photo of Steve Brooks, Sustrans National Director Wales

Steve has 20 years experience of policy and public affairs, the last 10 years of which have been in senior roles at Oxfam, the Sustainable Development Commission and most recently the Electoral Reform Society.

He is a former Wales chair of the NGO coalition Stop Climate Chaos, a former president of the National Union of Students in Wales, and also spent time working as a public affairs consultant in the private sector. 

A trustee of the social justice think-tank The Bevan Foundation, Steve is passionate about making Wales a fair, prosperous and sustainable nation.

Contact Steve

Photo of James Cleeton, Sustrans England Director South

James is the England Director South at Sustrans. From transforming food culture in schools and communities via the Lottery funded ‘Food for Life Partnership’ to supporting European cities as they adopt personalised travel planning (PTP) via the EU funded ‘PTP Cycle’ project, James has over 15 years’ experience of working within the environmental sector leading teams working across the UK and Europe to provide communities with the skills and confidence to make more sustainable and healthy choices.

James has been at Sustrans since 2012. During the first three years he led a core team providing technical support and best practice in community engagement, street design, travel behaviour change and volunteer activities across the UK. More recently he has led teams through periods of change as Sustrans adapts to the changing political and funding environment. In his current role James leads a team of highly motivated and skilled individuals working across the South of England to make walking, cycling and public transport the first choice for everyday journeys. James takes great pride in creating vibrant and motivated teams by ensuring all are empowered to achieve not only their work objectives but also their own personal needs for growth.

James is also a Director of the Bristol Green Capital Partnership, a community Governor at a local school and a competitive mountain biker.

Contact James

Photo of Rosslyn Colderley, Sustrans England Director North

Rosslyn is leading a fantastic team in the North of England as we consolidate and focus on the unique difference our organisation makes in the world. 

The team looks after hundreds of miles of cycleways, bridleways and footpaths, delivers life changing cycling and walking projects, and advocates for the choice to travel by foot, bike or public transport for everyday journeys.  Rosslyn has a background in fundraising and environmental conservation, with over twenty years’ experience of leading, inspiring and motivating teams to achieve outstanding results. 

She loves audacious development projects – including a Victorian Boat Lift restoration in Northwich, a floating visitor centre at Brockholes Nature Reserve near Preston and now the redevelopment of the Octagon Theatre in Bolton where she is a Board Member.

Contact Rosslyn

Dr Andy Cope, Sustrans Director of Insight

Andy leads on identifying, articulating and maintaining opportunities to enhance the evidence base for sustainable transport. Andy provides high-level support to colleagues in communicating the relevance of the evidence to Sustrans’ delivery, business development and influencing activity. He is responsible for managing key relationships with external experts, academics, and senior civil servants.

Andy’s knowledge of approaches to demonstrating the benefits of sustainable and active travel, from methodological development to information application, has enabled Sustrans to generate and utilise a compelling evidence base, and to advance the understanding of cycling and walking. Andy is focused on turning this knowledge base into insight, and works with a wide range of partners from different sectors to achieve this.

Contact Andy

Photo of Matt Easter, England Director Midlands

Matt is one of three England Directors for Sustrans, working with partners to inspire greater investment in sustainable travel across the East and West Midlands and East of England.

Matt leads our highly skilled and committed team providing services that design cycling and walking infrastructure, promote strategic planning for cycling and walking networks and engage with individuals, schools and businesses supporting them to choose to cycle, walk and use public transport more frequently.

He is also a member of the executive team, responsible for key partner relationships and programme delivery, budget oversight and the management and development of the regional team.

Contact Matt

Photo of Anita Konrad, Sustrans National Director England

Anita joined Sustrans in 2017 as National Director for England, a new role for the organisation that will help drive our strategy across England, outside London.

Prior to joining Sustrans Anita was Director of Strategic Partnerships and Programmes at Groundwork and is a former Deputy Chief Executive for CIPRA International, an NGO dedicated to the protection and sustainable development of the Alps.

Anita brings with her an extensive policy background, practical on-the-ground delivery experience and placemaking expertise, as well as a passion for the environment.

Contact Anita

Photo of John Lauder, Sustrans National Director Scotland, Northern Ireland & Republic of Ireland

John leads a team of 80 colleagues supporting the Scottish Government to realise its vision of a healthy, prosperous, active nation where walking and cycling are easy, normal, everyday activities.

John is responsible for the overall strategic-level direction and performance of Sustrans in Scotland and Ireland.

Since joining Sustrans in 2005 John has led it through a continuous period of growth both operationally and in terms of the role it plays nationally. Sustrans now manages considerable funds for Transport Scotland, distributing them through grant funding whilst generating matched funding from recipients. Sustrans supports the delivery of projects that make the urban realm better for walking and cycling, helps grow the rural economy through recreational cycling and engages with people of all ages to enable them to walk and cycle more. John is a regular contributor to policy development, a frequent attendee at Scottish Parliament committees and is often sought as a commentator in the Scottish media.

John was born in Coldstream, Berwickshire in the Scottish Borders where the walking and cycling habit took hold. After working in school, academic and national libraries he took a change of career and joined Sustrans Scotland.

John has played the bagpipes from his early teens and still turns out with Coldstream Pipe Band, he runs half marathons to keep fit and cycles to work every day.

Contact John

Photo of Matt Winfield, Sustrans Director London

Previously Deputy Director for Sustrans in London, Matt joined us in 2006 and has played a key role in delivering major projects for ambitious schemes including our award-winning Connect2 projects.

More recently Matt has been instrumental in securing funding for some of our most innovative work including Quietways and the Canary Wharf to Rotherhithe Thames bridge proposal.

He is passionate about creating liveable cities, connecting people and helping to make a healthier, more active and positive future for ourselves and our children.

Previously Matt worked at America Bikes in Washington DC where he developed and worked on a variety of projects to create
 safer streets, stronger communities and a cycle-friendly America.

Matt likes nothing more than spending time with his family, going out for a long run or watching his football team, Arsenal. 

Contact Matt

A photo of Ashley Hunter, Sustrans director for Northern Ireland and the Republic of Ireland

Ashley is passionate about outdoor activities and has worked for outdoor activity providers across the UK and Europe. His previous role was as the Chief Officer for the Canoe Association of Northern Ireland where he led on the development of canoeing for all across Northern Ireland and worked on UK and ROI projects.

This is a change in industry for Ashley but his interest in working at Sustrans is to support the Northern Ireland team to deliver the existing schools, communities, workplaces and infrastructure projects and to develop new opportunities to make it easier for people to walk and cycle.