The leisure cycling sector is thriving, and has the potential to become one of Scotland’s top tourism activities, with more than 152,000 tourist visits to Scotland each year.
But what do leisure cyclists need from businesses? And how can you make sure your business is ready to welcome people who enjoy riding bikes?
The business opportunity
People come to Scotland to have a high quality, authentic experience of the wonderful cities, towns and magnificent countryside.
Each year the 152,000 holidaymakers are recorded as spending a day or more cycling during their stay, each spending on average £62.50 a day.
Leisure cycling supports a range of cycling related businesses such as bike hire and repair shops, but can also offer a valuable revenue stream for traditional tourism businesses such as cafés and restaurants, visitor attractions and accommodation providers.
Filling the gap
In order to realise the full potential of the leisure cycling opportunity, it is vital for businesses to understand the meet needs of leisure cyclists. Currently, out of the 7,104 accommodation listings on the Visit Scotland website, fewer than 1 in 7 are listed as being cycle friendly.
As a business in the hospitality sector and beyond, there is clearly an opportunity to do more, but where do you start?
Leisure Cycling Tourism Guide for businesses in Scotland
To this end, Sustrans Scotland and Scottish Enterprise have been working in collaboration with the Cycle Tourism Forum to create the Leisure Cycling Tourism Guide.
This step-by-step guide gives invaluable consumer insight and practical advice, for businesses wishing to attract leisure cyclists.
Many of the tips and suggestions in this guide cost very little to implement but will have a huge impact in attracting visitors on bikes. You will also find invaluable guidance on the many organisations who can help support and promote businesses wishing to welcome cyclists.
By adopting the principles laid out within the guide, businesses can work to take advantage of this increasingly valuable Scottish tourism sector.