South East Derby contains a high concentration of large employers and business parks. 10,000 people work in Pride Park business park alone. Employment in the area is set to expand with the creation of 5,700 new jobs expected by 2016.
The majority of employees in the area currently travel to work by car. Workplace travel patterns in the area are impacting on workplace productivity, health, congestion, deprivation and air quality.
Traffic congestion makes a significant contribution to carbon emissions in Derby (1.5 tonnes per capita), while participation in sports and exercise is low.
The concentration of large employers in the area creates significant potential for change.
Sustrans is working as part of the Connected initiative with Derby City Council, and other partners, to provide a year-round personalised travel advice service to thousands of employees in South East Derby.
Sustrans staff support and motivate participants to make informed travel choices, helping them overcome barriers to travelling more sustainably to work.
Participants receive personal, one-to-one advice sessions. Sessions take place in workplaces at locations and times convenient to businesses.
Other activities and events that Sustrans is using to engage with people include:
- events and demonstrations
- mode specific campaigns
The project will also develop Workplace Champions to leave a legacy of long term.
Funded by the Local Sustainable Transport Fund
Sustrans’ dedicated Workplace Engagement Officer will work with 30-40 employers.
For every 100 employees we engage through our workplace projects we achieve an average of:
- improved well-being in 61 employees
- 6% reduction in commuting by car
- reduction of up to 38 tonnes of CO2.
1 & 3 DCC LSTF bid, 2012
2 DCC Economic Strategy 2011-2016
3 Derby City JSNA, 2011