Smarter Travel map for Crewe

Producing a clear and uncluttered map for Crewe, to include walking, cycling and public transport routes.
The Challenge

To produce a “Smarter Travel” map for Crewe, to include walking, cycling and public transport routes. The map needed to be clear and uncluttered, but at the same time provide a large amount of information.

The team were approachable and engaged with the project.  The results have been well received by users and the Council is considering a proposal to extend the geographic scope of the work to deliver the benefits to a wider audience.

- Genni Butler, Local Sustainable Transport Fund Project Cheshire East Council
The solution

It was decided that it would be very difficult to add bus route information to the previous Crewe cycle map without making it confusing and difficult to read. Instead, Sustrans proposed a second, more diagrammatic map of bus routes on the reverse of the cycle map.

The difference

The new map met the target objective of having all “Smarter Travel” modes on one single map. It has proved very popular with local residents. Sustrans is now working on online interactive versions of the maps for Cheshire East Council.

Want to find out more?

Please get in touch to discuss any aspect of mapping services. [email protected] or telephone 0117 914 0494.