Our Workplace Travel Challenge is a fun and exciting way for employees to give active and sustainable travel a go, thereby creating the foundation for lasting behaviour change.
What is the challenge
The challenge is an online competition in which participants log their sustainable and active journeys to work. Employees compete to clock up the most walking, cycling, public transport and car-sharing journeys, improving air quality and making healthier travel choices.
A challenge can involve many different organisations, a single organisation or internal departments competing with each other, and is a great way to keep up the motivation for embedding new travel habits.
How it works
Our online platform has loads of interactive, social and user-friendly functions to help participants monitor their activity and progress, and to see how their team are doing in the competition. You can also log journeys on the go, via our smartphone app.
The challenge is free of charge to individual participants, and if one is running in their local authority or workplace, anybody can register, all they need is an email address. Then, it’s just a case of spreading the word amongst colleagues and getting people logging their journeys.
We give out loads of prizes to individuals along the way and, at the end, the triumphant teams are crowned champions!
Benefits for employers
As an employer you will see fantastic benefits of being involved with a Sustrans challenge as, following exercise, staff arrive awake and feeling more productive. You may see a decline in absence through sickness and could save money by, for example, being able to provide fewer car parking spaces.
The challenge is for organisations looking to encourage their staff to use the commute as a way to have fun, reduce their carbon footprint and to improve their health. Participants have a great time seeing their workplace climb the leaderboard, and a bit of friendly rivalry amongst their neighbouring workplaces helps encourage more participation and greater levels of active and sustainable travel.
Benefits for employees
Taking part in the challenge means participants save money, reduce their CO2 emissions and burn calories. By accessing their profile page they can see statistics for their progress in all three plus loads more information available at the click of a mouse.
Participants have access to feedback on how many calories they’ve burned and the amount of money they’ve saved on each journey by choosing healthy, green and cheap alternatives to driving.
Customisable to suit your needs
Challenges can be commissioned by local authorities or by individual employers. We can tailor different aspects of the challenge to suit your objectives and budget:
- add your logo, branding and imagery
- you choose which modes of transport to include
- customised marketing package and targeted email communications
- illustrated virtual journey, taking in a chosen route
- Twitter feed embedded into the homepage of the challenge website
- rewards package tailored to offer local discounts for increased participation
- scalable technical support
We can also offer further training and support for partners, on the ground delivery and promotion, extensive monitoring and reporting, and a full print and email marketing package.
We’ve some amazing success with the challenge. For example, the latest challenge in the West of England engaged over 2,800 people, who collectively logged nearly 72,000 journeys. Together they burnt over 12,000,000 calories and saved over 60,000kg of CO2.
The Scottish workplace challenge which completed in April 2017 recorded over 3,000 participants logging 54,000 journeys, burning over 8,000,000 calories and saving over 54,000Kg of CO2.
“It's great! I get to take in the scenery as I cycle along the river twice a day, I save money by not taking the bus into town and I get 30 minutes of exercise every day that I would not normally get!” James Daly, Bath and North East Somerset Council, Challenge Participant.