Pedal Perks Cycle Reward Scheme

Shop owner standing beside logo in window

Owner of Nature's Way Ballyhackamore putting up the Pedal Perks logo

cappuccino with bike pattern on top

How do you have your coffee? With a pedal perk?

Peal Perks logo
two cyclists with coffee in hospital coffee shop

Enjoying a free coffee or hot drink for cycling to the Ulster Hospital

Our cyclist loyalty scheme -‘Pedal Perks’ in East Belfast hopes to encourage more people to cycle to local shops and cafes in the area. 

Arrive by bike at cafés and retailers near the Comber Greenway which display the Pedal Perks logo and ask what the reward is.  For example, it could be a discount or an extra stamp on a loyalty card.

This is part of the CHIPS Project funded by Interreg North-West Europe.  Sustrans is keen to expand Pedal Perks beyond East Belfast and are calling on all business owners to join the scheme. Contact us if you want to find out more.

While we have plenty of room for parking at Bell's Junction, our reliance on the car is becoming unsustainable, so we should do anything we can do to support the local cyclist.

- Robert Bell, S.D. Bells owner

Cafes and retailers currently signed up are:

Tell us about your experience, please share your comments and photos, send a tweet @sustransni #pedalperks or via Facebook at

If you are a business that wants to join the scheme please contact CHIPS Engagement Officers Martha or Pamela.

Find out more about the CHIPS project