Over 160,000 people a year use the 174 mile (National Cycle Network route 72) cycle and walking route, which runs from the Roman Bath House at Ravenglass to the Arbeia Roman Fort and Museum at South Shields. It traverses through spectacular landscapes including the Solway Area of Outstanding Natural Beauty, and passes some of Britain’s most iconic historic buildings, such as Abbey Town Holme Cultram Abbey, Birdoswald Roman Fort or the Augustinian Lanercrost priory.
The new funding will allow our team to install new signs to link people cycling the route to nearby attractions, as well as interpretation boards about the area’s history and natural beauty. Local officers will also work with businesses along Hadrian’s Cycleway to help promote the route to wider audiences.
Claire Kerrin, our Network Development Manager in the North East said:
“Hadrian’s Cycleway attracts thousands of visitors on bicycles each year but not all of them are aware of the attractions along the way. We will work with businesses, attractions and the local community to market their products and services directly to people traveling through the area on bikes, and help boost the local economy.”
Chris Edwards, LEADER Programme Manager said:
“The Solway, Border & Eden Local Action Group are delighted to support the rejuvenation of the Hadrian’s Cycleway. The planned improvements will support rural business along the cycleway which in turn will boost the local economy.”
Our research shows that improved marketing of Hadrian’s Cycleway could help generate an extra 39,000 visitors to Cumbria over the next three years.