The leisure cycling sector is thriving, and has the potential to become one of Scotland’s top tourism activities. Sustrans Scotland’s analysis of spending by recreational cyclists using the National Cycle Network in 2015, revealed a sector which is worth up to £345m to the Scottish economy.
Leisure cycling supports a range of cycling related businesses such as bike hire and repair shops, but can also offer a valuable revenue stream for traditional tourism businesses such as cafés and restaurants, visitor attractions and accommodation providers.
Leisure Cycling Tourism Guide
In order to realise the full potential of the leisure cycling opportunity, it is vital for businesses to understand the needs of leisure cyclists.
To this end, Sustrans Scotland and Scottish Enterprise have been working in collaboration with the Cycle Tourism Forum to create the Leisure Cycling Tourism Guide.
This step-by-step guide gives invaluable consumer insight and practical advice, for businesses wishing to attract leisure cyclists. Many of the cyclist friendly tips and suggestions in this guide cost very little to implement, but will have a huge impact in attracting visiting cyclists. You will also find invaluable guidance on the many organisations who will help support and promote businesses wishing to welcome cyclists.
By adopting the principles laid out within the guide, businesses can work to take advantage of this increasingly valuable Scottish tourism sector.