What does TravelSmart achieve?
TravelSmart has a strong track record in delivering significant and sustained travel behaviour change, helping to reduce the environmental, social and economic costs of transport.
Detailed travel behaviour surveys before and after the Individualised Travel Marketing implementation provide robust evidence of reductions in car use, together with increases in walking, cycling and the use of public transport. The outcomes of some recent TravelSmart projects are summarised below.
Sustrans and Socialdata are working with their partners to gather further evidence of the effects of TravelSmart on carbon emissions, physical activity and local bus patronage.