TravelSmart
Sustrans' personalised travel planning (PTP) projects hold the key to one of the greatest environmental and social challenges of the 21st Century, reversing the trend towards increased car use and tackling its impacts on climate, public health and quality of life.
Our PTP projects - usually known as TravelSmart - achieve this by giving people the tailor-made information and support they need to choose to walk, cycle and use public transport more often.
Since its early pilots, TravelSmart projects have succeeded in reducing car use by an average of 11%. They have also increased levels of walking, cycling and public transport use. They deliver measurable and sustained change by encouraging people to make a few changes to their daily travel choices when and where it suits them best.
To date in the UK, we have completed projects covering more than 300,000 households. Average results from all of these projects to date are as follows:
- Car trips were cut by an average of 11%
- Cycling trips rose by an average of 41%
- Walking trips increased by an average of 14%
- Public transport trips increased by an average of 17%
For full details of our recent projects, look at What does TravelSmart achieve?
Read the TravelSmart Project Review (October 2009) in English (pdf) or in Welsh (pdf) for an overview of our work, or download the TravelSmart Information Sheet (pdf) (April 2008) for information on past projects and the development of TravelSmart.
Sustrans' PTP projects are delivered in partnership with Socialdata, an international social and travel research consultancy which has pioneered the Individualised Travel Marketing approach in Europe, Australia and the US over the past 20 years. Email the team at travelsmart@sustrans.org.uk for more information on PTP in the UK.