Be admired for the car you don't drive
Become a fan of Sustrans
TravelSmart
Sustrans' TravelSmart programme holds the key to one of the greatest environmental and social challenges of the 21st Century - reversing the trend towards increased car use and tackling its impacts on climate, public health and quality of life.
TravelSmart works with households offering tailor-made information and support, enabling people to walk, cycle and use public transport more often. It delivers measurable and sustained reductions in car use by enabling people to make a few changes to their daily travel choices when and where it suits them best.
More than a dozen pilot projects and large-scale programmes dating back to 2001 have provided robust evidence of the cost-effectiveness of the TravelSmart approach, placing it at the leading edge of the 'smarter choices' movement in the UK. Sustrans' TravelSmart programmes have achieved reductions in car use averaging more than 10%, together with significant increases in levels of walking, cycling and public transport use.
Now with a programme targeting in excess of 175,000 households, including two of the three Sustainable Travel Demonstration Towns (Peterborough and Worcester), TravelSmart is now proving its worth alongside road-user charging and other innovative transport policy measures as a means of ensuring the success and sustainability of our towns and cities.
Sustrans delivers TravelSmart in co-operation with Socialdata, an international social and travel research consultancy, which has pioneered the approach in Germany, other parts of Europe, Australia and the US over the past 20 years. Together we are working on a major expansion of TravelSmart to ensure this pioneering programme reaches its full potential for changing the way we travel.
Download the latest TravelSmart Information Sheet (Published April 2008).
Email the TravelSmart team at travelsmart@sustrans.org.uk
