Personalised travel planning

Travel planning in households

Personalised Travel Planning is a proven approach that encourages and motivates people to change the way they travel

Travel Advisor

Trained travel advisors provide bespoke and reliable information on travel alternatives

European Personalised Travel Planning

We have been working with a range of European partners to deliver Personalised Travel Planning in different countries and settings

Personalised Travel Planning is an established approach that enables people to think about the way they currently travel and provides them with the information, advice and motivation to walk, cycle and use public transport more often. 

Research has shown that many journeys, particularly shorter ones, could be made on foot, bike, or public transport, and without any infrastructure or service improvements. People often use their cars out of habit or are not aware of the alternative options available.

Personalised Travel Planning is about breaking down the subjective barriers to using sustainable transport and providing attractive and reliable information on the alternatives.

As well as our wealth of experience in delivering Personalised Travel Planning in residential areas, we use the principles of this approach and our expertise to inform project design and delivery in various other settings including:

  • Workplaces
  • Schools
  • Further and higher education
  • Public events
  • Transport and community hubs

We also provide training for those that want to deliver projects themselves, whether it be in understanding how travel behaviour theory is used in Personalised Travel Planning to achieve high quality engagement, or whether it’s to learn how to develop good conversational skills and provide effective travel advice to target audiences.

Personalised Travel Planning in action

We have been working with a range of European partners to deliver and monitor the benefits of Personalised Travel Planning over 3 years. Running in Antwerp, Burgos, Ljubljana, London (Haringey and Greenwich) and Riga, the project has delivered measured behaviour change away from the car and also increased capacity and skills across partner nations.

The project was co-funded by the Intelligent Energy-Europe Programme granted by the Executive Agency for Small and Medium-sized Enterprises (EASME). Sustrans was the expert partner, designing and delivering training to partner cities. There was also a practitioner mentoring scheme which saw cities partner-up to deliver study visits to increase the skills and knowledge of their teams. The project has delivered:

  • Reduction of car fuel consumption by 401,000 litres
  • Decrease of car kilometres by 7,931,000
  • Reduction of CO2 emissions by 1031 tonnes
  • Reduction in traffic noise, saving €13,500 after one year (based on calculation tools from CE Delft)
  • Reduction of absenteeism by 2.2 days on average per person

The project has demonstrated that Personalised Travel Planning is a successful transferable methodology in five different countries and in multiple settings.

To find out more about the benefits of Personalised Travel Planning, read the full report[1].

Download information and resources to deliver Personalised Travel Planning.

To discuss how we can help you, please email our Personalised Travel Planning team.



[1]The sole responsibility for the content of the report lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made of the information contained therein.